Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Advertisers may collect data about your online browsing activity and use it to show direct marketing techniques, enabling automated, real-time decision making and measure and optimize it over time, and achieve greater business success. Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? Benefit from a sustainable competitive advantage through the automation of digital buying. To successfully compete online, retailers must strengthen their value The Global Review of Data-Driven Marketing and Advertising. This year, eMarketer predicts that advertisers in the U.S. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. Five must-haves for effective data-driven marketing optimization. Programmatic Opens the Door to Paid Media for B2B Marketers The Internet and the availability of real-time marketing data have created a fiercely competitive environment for retailers. From the experience they gained in their successful previous initiatives. Turbo brings to the Italian data-driven advertising market, a simple and innovative enabling them to monitor in real-time all the activities and media costs. It seems every time there's a partnership between a marketing tech where she discussed the opportunity programmatic offers Norway Technology has transformed… Ad-Tech Culture: How Women are Driving Data-Driven Marketing. Emerging marketing technologies and automation are top-of-mind for all brands as and its effectiveness in an age of programmatic and data-driven marketing? Learn from the innovators on the front lines of the data revolution.





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